Gigi’s Pawsitive Impact is a passion-led e-commerce project that I designed and built on Shopify from the ground up. From shaping the overall website experience to refining the details that support day-to-day operations, I was deeply involved in every stage of the build. I implemented app integrations to support pre-orders, reviews, shipping, and customer experience, and created automated email workflows through to guide customers from purchase through post-delivery. Alongside the website, I supported the brand’s growth through social content, launch planning, and ongoing optimization. This project allowed me to combine design, strategy, and real-world problem solving — building a site that not only looks intentional, but functions seamlessly as a growing business.
Gigi's Pawsitive Impact
web design • app integrations • social
02
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Bella Vita Aesthetics was a full-scope branding and website project focused on creating a refined, modern identity that reflects the clinic’s commitment to natural, confidence-boosting results. I led the brand development process, including visual identity, typography, and overall aesthetic direction, ensuring consistency across both digital and physical touchpoints. Alongside the branding, I designed and built their website with a focus on clarity, trust, and user experience, making it easy for clients to understand services and book consultations. To support the in-clinic experience, I also created printed materials including rack cards and handout designs, extending the brand seamlessly from online to in person. This project allowed me to blend branding, web design, and real-world application into a cohesive and elevated client experience.
Bella Vita Aesthetics
branding • web design • print materials
03
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For Greenwich Coffee Roasters, I created a full concept brand to explore a warm, modern coffee experience. From the logo and visual identity and the overall web experience, every element was thoughtfully designed to reflect a cozy yet sophisticated café vibe. This project allowed me to experiment with color palettes, typography, and brand storytelling, bringing inspiration and intentionality together to showcase the type of work I’m passionate about as a designer.
Greenwich Coffee Roaster
branding • web design
04
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Maison Alder is a concept brand created as a design study in cohesive, strategy-led branding. The project explores the full process of building a brand world from the ground up — from visual identity and typography to tone of voice and website experience. Every detail was intentionally designed to feel elevated, minimal, and purposeful, demonstrating how a thoughtfully crafted brand can communicate personality, clarity, and sophistication even before going live.
This project allowed me to experiment with creative direction, layout, and user experience in a fully integrated way, serving as a showcase of what’s possible when strategy and aesthetics are aligned.
Maison Alder
branding • web design
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With over 6+ years in corporate e-commerce and 2+ years running my own digital business, I bring both strategic insight and hands-on execution to every project. This unique blend allows me to design websites that are not only visually refined, but thoughtfully built to support real business goals, scalability, and long-term growth.
